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Buffer

Buffer.com is a social media management platform that allows users to schedule posts, track performance, and manage multiple social media accounts from a single dashboard. It supports various social networks, including Twitter, Facebook, Instagram, LinkedIn, and Pinterest.

Buffer is a popular social media management tool that helps users schedule posts, analyze performance, and manage multiple social accounts from a single dashboard.



Pricing

  • Free plan with limited features
  • Pro plan at $6/month for single user
  • Premium plan at $10/month per user
  • Team plans start at $100/month
  • Enterprise plans for large organizations



Pros

  • Scheduling posts in advance
  • Analyzing social media performance
  • Managing multiple accounts
  • Browser extensions and mobile apps
  • Collaboration and team features

Cons

  • Limited free plan
  • Paid plans can get expensive
  • No direct video uploading
  • Limited analytics


Use Cases

  • Social media marketing
  • Content scheduling and planning
  • Team collaboration on social media
  • Monitoring social media performance
  • Engaging with followers

Target Market

  • Small businesses and startups
  • Social media marketers
  • Agencies and freelancers
  • Bloggers and influencers
  • Large enterprises


Competitors

  • Hootsuite
  • Sprout Social
  • Later (Instagram scheduling)
  • Sendible
  • CoSchedule